Thinkful, which offers online courses to learn coding, has a series of 3 emails employing this tactic. These are basically abandoned cart emails, set to send out to people who have created an account and never finished their purchase of a course (after 1, 2, and then 4 days).

The subject line, “We’re holding your spot,” for example, makes the purchase seem more urgent.

They follow up with another message, “We kicked off classes last week,” playing with your sense of FOMO (fear of missing out).

Read more about what SaaS businesses can learn from cart abandonment emails

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s