Take a look at how Wufoo’s welcome emails have evolved. The old welcome email, while friendly in tone, presents the reader with 6 options for what to do next. That’s confusing and demotivating. Also, the first interaction probably isn’t the best time to ask for product feedback or send people over to the blog.

The new welcome email feels a little less personal, with the team member names removed and no greeting, but the message is much clearer on what to do next: create my first form!

If you have a lot to say — spread it out over multiple emails in a welcome series. That way you can progressively nurture customer relationships using education and inspiration without turning people off at first encounter.

Read more about how to make a good first impression with your welcome emails

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