Subject: Your Basecamp trial has ended. Subscribe today to pick up where you left off.

Take note of the subject line here. It includes all the vital facts you need to convey: the stage of the trial, what to do next, and what happens to your work.

This upgrade email also does a great job of allaying any worries and being clear about what’s to come. It explains what happens to your data, team member access, and how to pay —  while providing some social proof to get your brain to say yes.

All it takes to subscribe or cancel is a click of a button. If you’ve been getting value out of the tool — and want to “keep using” it and keep getting that valued, this nudge to give Basecamp your money should be pretty effective.

Grab your editable template here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s