Subject: Your Basecamp trial has ended. Subscribe today to pick up where you left off.
Take note of the subject line here. It includes all the vital facts you need to convey: the stage of the trial, what to do next, and what happens to your work.
This upgrade email also does a great job of allaying any worries and being clear about what’s to come. It explains what happens to your data, team member access, and how to pay — while providing some social proof to get your brain to say yes.
All it takes to subscribe or cancel is a click of a button. If you’ve been getting value out of the tool — and want to “keep using” it and keep getting that valued, this nudge to give Basecamp your money should be pretty effective.