There may be certain features that push people to really adopt your tool and become power users — whether it’s advanced search capability or access to useful tracking and reports. For Buffer, their absolute number one feature request was to include Pinterest sharing.
The new feature is only available with paid plans — but the Buffer team chose to give their freemium users a chance to try out the feature and experience its value.
If you have a major feature release like this that you know has great demand and impact, consider treating the feature like its own product.
Read more about how you can use the psychology of loss aversion in your upgrade emails.