Whether it’s because you build premium features later on, want to reengage inactive users, or nudge potential power users — try offering a trial of a premium plan some time after the free trial.

This can make users feel special and incentivize them to really try your product in a more meaningful way than discounts and coupon codes. This email shows how Todoist frames the offer.

Read more about how you can use the psychology of loss aversion in your upgrade emails.

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