Invitation (and referral) emails can be the first time someone meets your business. In order to make a trustworthy impression and appealing introduction, make sure your invitation email includes this information:
- Who invited the reader or created the account?
- Who are you and why should the reader also sign up?
- What’s next?
HelpScout’s invitation email is short and covers all the bases. It’s clear about who extended the invitation and explains why the tool is helpful. The call to action should be rather straightforward here — to set a password or create/activate a new account. The overall goal, as with all welcome emails, is to create trust and motivate those key first actions.
Read more about how to optimize your welcome emails and grab our editable templates.
