I got this personal outreach email from Benzi Ronen, the founder of Farmigo. What does it do well? It arrived in my inbox 10 days after the general welcome and, more pertinently, a day after my first order. So the interaction felt personal and responsive to my individual behavior, even though it was most likely triggered automatically.

The message also reiterates Farmigo’s missions while soliciting customer feedback. The coupon incentive in the postscript didn’t hurt either — I used it to make my next purchase.

At this point, you’re not going to stand out for sending a general personal outreach email. While it’s important to offer your customers a chance to provide feedback and kickstart a conversation, this message is an opportunity to both cement your business identity and give new users a nudge in the right direction.

Read more about how to optimize your welcome emails and grab our editable templates.

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