Zapier’s email welcoming new subscribers to its blog is great. The most important information is at the top — setting expectations about type of content and frequency of emails. Presumably people sign up for recurring newsletters for a reason — and this is your chance to make sure those reasons are mutual and they won’t mark you as spam down the line.

Many newsletter welcome emails offer a collection of proven material to give new subscribers a sense of the quality content they’ve just signed up for. Others may offer a freebie or bonus content as a thank you for signing up that reflects the content to come.

Finally what makes Zapier stand out here — that many businesses don’t do well — is taking the time to introduce the company behind the blog is and what it does.

Read more about how to optimize your welcome emails and grab our editable templates.

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