In its newsletter, Unbounce sends updates on their newest, best content. In a smart move, the company also connects its content audience to its product by including a call to action in every postscript.
What makes this work is that the call-to-action gives you a reason (Unbounce will help you solve the problem of creating marketing landing pages)—the “because” statement—that leads right up to the pitch to “try Unbounce today.”
Notice how they follow through with what sounds like an incentive. “We’ll pay the first month for you” sounds like a more compelling reason to act than the usual “free trial” angle.
Read more about the importance of the word “because” in your email marketing in our article The One Power Word to Persuade Them All.