great email copy.

CloudApp does a great job of removing the friction that many new users encounter with a new product. Instead of having to nag people to download the app, they’ve combined an email verification trigger with an automatic download action. 

Find out more: how to get new users hooked on your product.

How does Netflix keep me coming back? 

1. Notifications of fresh content I’ll like.
   
2. They know that I need help making decisions about what to watch.
   
3. Watching or adding to my queue is just one click away.
   

Learn about 5 Types of Engagement Emails to Nudge Users

Mint isn’t waiting for anyone to log in: they’re providing you added value from the data already in their system and delivering it straight to your inbox.

Find out more email tactics to engage, activate, and retain users.

Not only is Tumblr’s “you”-centric approach in line with the nomination for “best community on the internet” — it’s also a great reminder to consider the reader’s perspective and ensure your communication with them is actually a two-way street.

Read more about how to retain and engage your customers.

An account cancellation doesn’t mean it’s Goodbye Forever. Oyster would include a way to retain people as community members, brand advocates, or return customers.

Learn more about how to keep customers coming back for more. Even after cancelling!

I’m sure you’ve received emails telling you about 10 blog posts that you should read. Or when it comes time for a new feature announcement, they’ll cram 5 announcements into one email.

Not Wistia. One single thing to do = increased likelihood that I’ll do that one thing.

Munchery often sends beautiful image-filled emails, showing off delicious-looking dishes from their menu. But it was actually the personalized touches in this automated email that caught my eye.

Check out 6 more ways to keep people engaged with email.

Olark follows up with folks who have taken one important step of installing the live chat app on their site but haven’t started chatting yet.

Learn more about how to create great retention emails!

Viki knows when people are better leads for their Viki Pass when they look at the subscription page. By triggering this behavioral follow-up email with a reminder and incentive, they can garner more upgrades.

Check out 6 more emails that keep customers coming back for more!

Buffer knows that their users are getting value out of their product as long as they have posts publishing from their queue. So the perfect time to reach out is when your queue becomes empty.

Find 6 more emails that keep your customers coming back for more!